The ability to measure traffic and engagement across multiple platforms allows you to realign your strategy and take you closer to your objectives. Google Analytics 4 (GA4) precisely helps you do that. No wonder businesses are increasingly moving to GA4. But the process isn’t straightforward. It involves multiple steps for which you require an SEO expert in Pune . So, here are the steps involved in migrating to GA4. Here’s an overview of how to migrate from UA to GA4. Hire expert SEO services in Pune for a detailed explanation and execution of the migration process. The process can take days to some weeks, based on your site, UA architecture, and the availability of the team who will execute the migration process. Assess Your Existing Measurement Strategy Prepare a Key Item List Collect Data in UA and GA4 Align with UA and GA4 Differences Configure Your GA4 Account Migrate Events One by One Link GA4 Account with Other Google Offerings Create Reports and Data Visualization Dashboards R