The Google crawler is an intelligent virtual tool, identifying what’s relevant and what’s not. Thus, adding more (rather, unnecessary and irrelevant) content does not add up to the weight of link on Google. This blog will deal with some of the aspects associated with the higher content and check if it weighs more on Google. Frankly speaking, there isn’t any substantial proof supporting the misconception that Google gives more weight to links higher in content, and improves their rankings on the search engine result pages. In fact, Google crawlers respect and prefer content that is concise and precise, without any irrelevant or any content added deliberately to augment the search engine rankings or increase the weight of the content. Let us now look at the mechanism that influences this fact. What Happens at the Backend? Beginning with the indexing part, on one hand, wherein Google indexes a page through the source code from all the sides, depending on the writing st