Do Links with a Higher Content Weigh More on Google?

The Google crawler is an intelligent virtual tool, identifying what’s relevant and what’s not. Thus, adding more (rather, unnecessary and irrelevant) content does not add up to the weight of link on Google.  This blog will deal with some of the aspects associated with the higher content and check if it weighs more on Google.

Frankly speaking, there isn’t any substantial proof supporting the misconception that Google gives more weight to links higher in content, and improves their rankings on the search engine result pages. In fact, Google crawlers respect and prefer content that is concise and precise, without any irrelevant or any content added deliberately to augment the search engine rankings or increase the weight of the content. Let us now look at the mechanism that influences this fact.

What Happens at the Backend?

Beginning with the indexing part, on one hand, wherein Google indexes a page through the source code from all the sides, depending on the writing style of the code, on the other, there isn’t any proof that demonstrates that the top links are heavier than the ones at the bottom. Links are, in fact, indexed in a separate manner. At the outset, when Google indexing is in progress, prior to determining the SERP qualification of the page, Google’s algorithms process the outbound and inbound links of the page, further adding all or some of the outbound links to the crawl scheduler.

What Makes the Link a Valuable one?

The significance of the link does not lie in the amount of its content, but in the quality of the related content, along with the related keywords, that further determine the effectiveness of SEO and the ranking of the link on the SERPs. Hence, if one looks at this concern in a rational manner, a link irrespective of its position on the search page, the presence of all these valuable and essential elements makes it a valuable link. But, at the same time, if there are two links on the same webpage, with all the essential elements and relevance in equal volumes, the link that appears first on the webpage, will be deemed to have more weight than the ones appearing later.

Relating Links and Content

Links and content are closely related to each other, and one cannot discount this mutual relation. Links are supposed to be added in content only when they contribute value to the reader. Remember, a link is a value based factor, however, the value of which is determined by the value of the source content. Therefore, compelling a link into the content when not required or despite being irrelevant, could lower the value of the content thus affecting the content marketing endeavors, let alone the fact that it would not help to increase the value of the link either.

Before making a decision pertaining to content marketing and SEO, it is necessary to revisit the fundamentals, and more importantly the technical mechanism of the search engines, especially Google. This would help you gain better results while SEOing, therefore serving the objective of adding the right content in the right and the required volumes.