The Google crawler is an intelligent
virtual tool, identifying what’s relevant and what’s not. Thus, adding more
(rather, unnecessary and irrelevant) content does not add up to the weight of
link on Google. This blog will deal with
some of the aspects associated with the higher content
and check if it weighs more on Google.
Frankly speaking, there isn’t any
substantial proof supporting the misconception that Google gives more weight to
links higher in content, and improves their rankings on the search engine
result pages. In fact, Google crawlers respect and prefer content that is
concise and precise, without any irrelevant or any content added deliberately to
augment the search engine rankings or increase the weight of the content. Let
us now look at the mechanism that influences this fact.
What Happens at the
Backend?
Beginning with the indexing part, on one
hand, wherein Google indexes a page through the source code from all the sides,
depending on the writing style of the code, on the other, there isn’t any proof
that demonstrates that the top links are heavier than the ones at the bottom.
Links are, in fact, indexed in a separate manner. At the outset, when Google
indexing is in progress, prior to determining the SERP qualification of the
page, Google’s algorithms process the outbound and inbound links of the page,
further adding all or some of the outbound links to the crawl scheduler.
What Makes the Link a
Valuable one?
The significance of the link does not lie
in the amount of its content, but in the quality of the related content, along
with the related keywords, that further determine the effectiveness of SEO and the ranking
of the link on the SERPs. Hence, if one looks at this concern in a rational
manner, a link irrespective of its position on the search page, the presence of
all these valuable and essential elements makes it a valuable link. But, at the
same time, if there are two links on the same webpage, with all the essential
elements and relevance in equal volumes, the link that appears first on the
webpage, will be deemed to have more weight than the ones appearing later.
Relating Links and Content
Links and content are closely related to
each other, and one cannot discount this mutual relation. Links are supposed to
be added in content only when they contribute value to the reader. Remember, a link
is a value based factor, however, the value of which is determined by the value
of the source content. Therefore, compelling a link into the content when not
required or despite being irrelevant, could lower the value of the content thus
affecting the content marketing endeavors, let alone the fact that it would not
help to increase the value of the link either.
Before making a decision pertaining to
content marketing and SEO, it is
necessary to revisit the fundamentals, and more importantly the technical
mechanism of the search engines, especially Google. This would help you gain
better results while SEOing, therefore serving the objective of adding the
right content in the right and the required volumes.
I would highly appreciate if you guide me through this.
ReplyDeleteThanks for the article. Really nice one and full of knowledge. Thank you!!
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