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Benefits of Breadcrumb Navigation

 Breadcrumb navigation is secondary navigation. It is located at the top of the webpage, below the header. It signifies a digital footprint of text links that help users retrace their actions and identify shortcuts. The term is borrowed from Hansel and Gretel, where the children drop breadcrumbs to trace their way back.

Breadcrumbs allow you to easily track the entire way back or go back a step or two if you reach a page you don’t intend to visit. They aren’t exclusively a website element. Windows Vista, too, has it as one of its features.

Benefits of Breadcrumb Navigation

Some benefits of breadcrumb navigation include the following.

  • Reduced Bounce Rate

Users feel disappointed when they do not reach the webpage they intend to visit. Thus, they bounce. But breadcrumbs encourage users to start over and not bounce. Per studies, users who had breadcrumb instructions completed tasks quicker than users don’t. Even for regular internet users, breadcrumbs can help increase productivity and save time. 

  • Enhanced User Experience

User experience is a vital factor driving its success in the long run. Breadcrumbs can improve user experience by displaying the entire footprint of a process. For instance, if the user wants to set up an account, breadcrumbs tell how many steps are involved in the process and allow them to return to any previous step.

  • Improves Website’s Searchability

Google likes a website that provides a better user experience. As mentioned earlier, navigational ease is one of the crucial factors that define it. Breadcrumbs help users easily navigate and help them find what they intend to search for. These factors help enhance the searchability of the website.

Examples of Breadcrumb Navigation

Let’s now look at the various types of breadcrumb navigation.

  • Attributed-Based Breadcrumbs: Allows users to remove filters if the existing results don’t lead them to the right products.
  • History-Based Breadcrumbs: It is used when a website’s users tend to take a linear path. But it is rarely used.
  • Location-Based Breadcrumbs: The location-based breadcrumbs display a link trail, starting with the home page and ending at the existing location.

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